Brand Champion Initiative

A re-branding of the Lory Student Center started with the LSC renovation that began in 2013. This Re*fresh of the LSC brand includes the building itself, along with some of the physical brand elements that will be housed within.

The "culture change" part of the refresh, or Lory Student Center Brand Champion Initiative, is the second stage of the branding process, and will include an update of overall building communications, attire (for specific departments), collateral, employee on boarding/offboarding, and the look, feel and culture of the new LSC.

All decisions will stem from comments and input from LSC staff, partners and departments, provided as part of this initiative as it is important that each person in the LSC has a voice in this process.

Please visit the links and downloads on the right side of this page.

Brand Champion Timeline

Brand Champion Initiative Timeline

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